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Forever21 - India
In July 2016, Aditya Birla Fashion and Retail Limited acquired the exclusive online and offline rights to the India network of California-based fast fashion brand Forever 21. The partnership between Forever 21 and ABFRL marks a milestone in the creation of ABFRL as the largest integrated branded fashion player in India, with a strong foothold in the women’s wear segment, given the growing popularity of fast fashion and the young demographics of the country.